A good example is earlier this year, fashion designer Kenneth Cole tried to be funny but instead won the award for most insensitive tweet of the year. Steer clear of controversial topics and jokes in bad taste. Check out how they take a seemingly boring product and make it funny as hell. He takes everyday situations and asks himself, “What’s funny about this?” Apply this type of thinking to your brand, product or company.Ī perfect example of this is Otterbox, a manufacturer of protective gear for handheld devices. Jerry Seinfeld has a simple formula for comedy. Here are 5 tips to help you get started: #1: Ask yourself WWJD? If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential. Doing so will help your customers remember you, share your content and have a better understanding of what you stand for.įinally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion. If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?Īdding humor to your social media strategy can be a great way to get people’s attention.
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Can you remember something funny? Humor can go a long way with social media.Īre you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.